Gayle J. Gibson, a Six Sigma champion at DuPont Electric and Communication Technologies, will open the Worldwide Conventions and Business Forums-sponsored conference with a keynote presentation entitled “Increasing and Sustaining Growth Through Successfully Deploying Six Sigma Within Sales and Marketing Functions.” She has extensive experience in Six Sigma’s deployment in market development and sales effectiveness. She will discuss the following:
- Management’s role in supporting Six Sigma initiatives
- Maintaining an enterprisewide customer focus
- Customer-focused business decisions
- Overcoming resistance to Six Sigma
- Improving and extending current business practices
- Installing a new growth process
- Sustaining improvement
- The return on investment in Six Sigma
Kiva Allgood, Motorola senior director of global product planning, will chair the event. It will be held Sept. 22-23 at the Hyatt Regency McCormick Place in Chicago. Pre-conference workshops will be held on Sept. 21, with many experts on the Six Sigma methodology featured.
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