Information Resources Inc., a provider of enterprise market information, recently announced that its Six Sigma implementation has significantly improved the data quality it supplies to customers.Launched a year ago, the company’s Six Sigma program focused on improving the currency, completeness and correctness of its marketplace information to provide faster, more accurate and more actionable market information to its global customers. The company expanded the Six Sigma initiative to include pricing in its Frequent Shopper Program when it saw significant improvement.

The new capability allows IRI to analyze buying trends for customers, providing them with a more complete view of buying habits and enabling manufacturers to more efficiently evaluate and drive performance.

“IRI has improved pricing accuracy on a forward basis, but more important, has painstakingly restated Frequent Shopper Program historical data that preserves the accuracy of pricing and dollar sales trends,” says Scott Reep, Masterfoods USA market insights and information group manager. “The quality derived from the FSP insight, coupled with IRI’s unique census-based approach, provides us with the richest analytic data source available in the marketplace today.”

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