Firstlogic Inc., a provider of enterprise information quality and mail-automation software, recently announced that Dendrite International has started using its data quality solutions to improve customer information management for Dendrite’s pharmaceutical and life sciences clients. Dendrite is a provider of sales, marketing, clinical and compliance solutions to the life sciences and pharmaceutical markets. It’s using Firstlogic’s Information Quality Suite to validate and cleanse data about the end-user physicians that prescribe medications. The software also allows Dendrite to help pharmaceutical manufacturers in their promotion and marketing efforts.

“Dendrite strives for technological innovation in developing leading-edge solutions to drive sales and marketing effectiveness in the global pharmaceutical industry,” says Daniel Ballard, vice president of Dendrite. “Part of that expertise is finding the technologies we can easily integrate to better serve out customers, and Firstlogic reputation of achievement in their space is outstanding.”

For more information, visit www.dendrite.com or www.firstlogic.com.

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