Breakthrough Performance Press, a division of Breakthrough Management Group, recently released a book that explores the use of TRIZ to innovate new products and processes—without outsourcing. Insourcing Innovation by David Silverstein, Neil DeCarlo and Michael Slocum, deconstructs TRIZ and profiles companies that have achieved vast success using it. The companies that employ TRIZ’ systematic approach to innovation show extraordinary results. The book is Breakthrough Performance Press’ first release.

“Innovation is as important for companies as oxygen is for people,” says Silverstein. “But if innovation is so important, why do companies hire consulting firms to ‘think out of the box?’ Insourcing Innovation is about applying a proven methodology to the generation of new ideas. It’s a process that is long overdue in today’s environment.”

Topics in the book include:

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