These days blogs and newspapers seem to make a daily reference to climate change, resource scarcity and security, the environment and the economy. It's overwhelming … and with the legions of experts in each of these fields, hard to see where one organization, let alone an individual, can make a difference.

When I took on the role of driving GE's greenhouse gas reduction program, that's exactly how it felt: Where to start, and in this sea of experts, how to motivate our employees to get involved and make a sustainable impact?

The answer lay in GE's corporate culture. GE employees solve problems. We improve Lean processes and quantify defects from our Six Sigma heritage, and we're accustomed to teamwork and matrix organizations.

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