(ASQ: Milwaukee, WI) -- A new three-part webinar series—Journey to Excellence—spotlights nine health care organizations and their use of the Malcolm Baldrige Performance Excellence Criteria to drive organizational transformation. Based on the recently published book by Kathleen J. Goonan, MD; Joseph A. Muzikowski; and Patricia K. Stoltz, Journey to Excellence: How Baldrige Health Care Leaders Succeed, First Edition (ASQ Quality Press, 2009) the free series is offered via the web by the American Society for Quality (ASQ).

The Malcolm Baldrige National Quality Award is the nation’s highest honor for quality and performance excellence in the categories of health care, manufacturing, service, small business, education, and nonprofit organizations.

The first webinar, Journey to Excellence: Leadership, will take place Thursday, June 25 at 2 p.m. CST. Register to learn how Baldrige is being used to help organizations address the challenges facing health care today as well as how to identify the recognizable stages and common pitfalls in the journey to excellence using the Baldrige framework. Leaders from 2008 Baldrige Award-winning hospitals share their perspectives and learning about the Baldrige process.

Webinar presenters include:

 …