(IMTS: McLean, VA) -- Despite the current economic conditions, show management for the International Manufacturing Technology Show (IMTS) is committed to maintaining the high marketing standards the show has held to for more than 80 years. The 2010 marketing program begins October 2009 using many new manufacturing sites, social media, and traditional media to promote the show to ensure exhibitor success.

“Clearly, the economic downturn has had a strong and negative impact on many industries, and manufacturing is certainly no exception,” says Peter Eelman, vice president for The Association For Manufacturing Technology, exhibitions and communications. “IMTS has not been immune to this downturn. Currently we are running 7.9 percent behind the 2008 show at the same time. But we still expect our total floor space for IMTS 2010 to track with IMTS events held in 2004 and 2006. As many other trade shows have experienced a much more dramatic drop in exhibitors and floor space, we feel fortunate to be hosting a show that has shown resilience in the face of difficult economic times.”

The integrated marketing program for IMTS 2010 will center on inspiration. It will feature real stories of companies who are inspired to grow and manage their operations successfully, and use IMTS as an integral part of their continuing business plans.

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