(American Management Association: New York) -- There’s a myth in business that the only way to get people to perform at a high level is with carrots and sticks.

But that’s just wrong—not wrong morally, but wrong scientifically.

Forty years of science tells us that those sorts of motivators—if you do this, then you’ll get that—do work, but only in a surprisingly narrow band of circumstances. And for creative conceptual work, those if-then motivators usually make things worse.

Learn what really motivates employees by attending the free American Management Association (AMA) web cast “Drive--The Surprising Truth About What Motivates,” to be held Dec. 16, 12 PM – 1 PM EST.

What you will learn

In this thought-provoking session, Dan Pink will describe the disconnect between what science knows and what business does and reveal a better approach—one built more on intrinsic motivation and animated by three essential elements:

1. Autonomy—the desire to direct our own lives
2. Mastery—the urge to get better and better at something that matters
3. Purpose—the desire to do what we do in the service of something larger than ourselves

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