With the explosion of social media, you’re hearing a lot about personal brands again. Now, the infamous “15 minutes of fame,” coined by Andy Warhol, is a reality for anyone who can upload a video to YouTube or create a blog.

However, as a project manager, when I think of personal brands, I like to think about it in terms of how people experience you. What do people think about you? What’s your reputation?

Since it’s the start of a new year, let’s turn those questions around. How do you want people to think of you? What do you want your tagline to be? If you think about what you want to accomplish this year, what is your mantra?

Think of a word or a tagline that will inspire you this year. Some people like the clarity of a single word like "simplify." Others get more inspired by a tagline like Nike’s famous “Just Do It” slogan.

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