(Whirlpool: Benton Harbor, MI) -- According to a recent online survey by Whirlpool Corp., the majority of consumers (68%) want to live “green” but only if it is convenient to their lifestyle. The study, conducted on its behalf by Harris Interactive, found that while finances are top of mind and consumers are still on the hunt for a good bargain, many are unwilling to compromise; searching until they find the right product at the right price.

Overall, the survey demonstrates that consumers are becoming more and more savvy about how best to spend—and save—their hard-earned money. In fact, more than half of adults (59%) said they would rather spend more money now to save energy (and money) later when it came to home appliances.

“As consumers begin to adopt a greener lifestyle, and the concept moves from trend to norm, we wanted to see if the collective mindset was shifting,” says Monica Teague, senior manager of brand business teams for Whirlpool. “We also know that people are still watching their wallets. What we discovered is that consumers want the easiest path toward efficiency and cost-savings, and will not compromise until they find it.”

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