A Potential Playbook for the Future of the Car Industry
One fine morning in 1909, Henry Ford made a surprise announcement during a company meeting. In the future, Ford Motor would stick to a single car model, the Model T, in black only.
One fine morning in 1909, Henry Ford made a surprise announcement during a company meeting. In the future, Ford Motor would stick to a single car model, the Model T, in black only.
As Malcolm Gladwell and other business writers have found, it is entirely possible to write a compelling article around a rather obvious point, and still hold the reader’s attention.
It takes more than a flashy website and clever promotional emails to compete in the manufacturing marketing arena. Chances are, your larger competitors are pitching similar products and services to the same client base.
How often do you check your phone at work? Maybe you’re reading this article on it right now (Don’t worry; we won’t tell.). Smartphones were a revolution for workplace distractions, but they can also be tools for productivity.
Ryan Tillman-French sat at his seventh-floor desk early on a Thursday morning, the skyscrapers of downtown Boston crowding the windows behind him.
Even tedious jobs like cleaning out archives can sometimes lead to great insights. Sifting through my old files recently, I was pleasantly surprised to find a treasure trove of old memories and forgotten facts.
MIT researchers have developed a computer interface that can transcribe words that the user verbalizes internally but does not actually speak aloud.
Well over half the world’s population does not have access to safe sanitation. For many people, this means the indignity and risks that come of having no toilets. The answer, it seems, lies in new sustainable treatment plants.
While most business sectors have welcomed the efficiencies and benefits that cloud technologies and software-as-a-service (SaaS) offerings bring, the life sciences industry has been slow to embrace external cloud networks.
Faced with a growing range of tech solutions in marketing, from AI to big data to blockchain, business-to-business (B2B) companies too often choose the status quo.
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