Stefano Puntoni

Professor and author

Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at Wharton School. His research focuses on technology consumption, society, and decision-making, and has been published by the Journal of Marketing, Nature Human Behavior, Journal of Consumer Research, and Management Science. He contributes to the Harvard Business Review and MIT Sloan Management Review. 

 

Mon, 06/17/2024 - 12:02
Better Decisions With Data: Asking the Right QuestionThe authors of <em>Decision-Driven Analytics</em> explain how to get the most out of your data
Mon, 06/17/2024 - 12:02
Most businesses rightly see data as a source for making better decisions. But the conventional data-driven approach often falls short because of common errors made by the decision-makers. Many leaders rely excessively on existing data that might not…