Bart De Langhe

Professor and author

Quality Digest

Bart De Langhe is a behavioral scientist and a professor of marketing at KU Leuven and Vlerick Business School. His research focuses on management and the process of decision-making among consumers based on data and statistics. His work has been published by MIT Sloan Management Review, The Wall Street Journal, and The New York Times, as well as several top academic journals, including the Journal of Marketing Research and the Journal of Consumer Research.

Mon, 06/17/2024 - 12:02
Better Decisions With Data: Asking the Right QuestionThe authors of <em>Decision-Driven Analytics</em> explain how to get the most out of your data
Mon, 06/17/2024 - 12:02
Most businesses rightly see data as a source for making better decisions. But the conventional data-driven approach often falls short because of common errors made by the decision-makers. Many leaders rely excessively on existing data that might not…