The author is Alex Bekker. The Head of Data Analytics Department at ScienceSoft, an IT consulting and software development company headquartered in McKinney, Texas. Combining 20+ years of expertise in delivering data analytics solutions with 10+ years in project management, Alex has been leading both business intelligence and big data projects, as well as helping companies embrace the advantages that data science and machine learning can bring. Among his largest projects are: big data analytics revealing media consumption patterns in 10+ countries, private labels product analysis for 18,500+ manufacturers, BI for 200 healthcare centers.