Tue, 11/24/2020 - 12:02
For conventional, profit-seeking companies, moving into social impact carries huge contradictions. An ad hoc, small-scale initiative is an inexpensive way to do a bit of good and receive a nice warm glow in the process. But any attempt to achieve…Amitava Chattopadhyay
Amitava Chattopadhyay is a professor of marketing and the GlaxoSmithKline Chaired Professor in Corporate Innovation at INSEAD.
Tue, 11/24/2020 - 12:02