Angus Robertson

Angus Robertson is a CMO with Chief Outsiders, the nation’s fastest growing fractional CMO firm. Robertson works with B2B software companies to accelerate sales velocity and growth by building product and distribution flywheels across sales, marketing, and customer success.

Tue, 11/30/2021 - 12:03
Focus on Digital Marketing: A Holistic ApproachThe future is now
Mon, 06/13/2022 - 11:59
It turns out that the triple threat of being locked away in quarantine, forbidden from visiting clients in person, and being under pressure to continue to deliver sales and profits, has had a seismic impact on digital transformation. The COVID-19-…
$1B Lessons on Innovation From Dollar Shave ClubAvoiding the blind side
Tue, 11/30/2021 - 12:03
Often, there’s a razor-thin margin between success and failure. Not long ago, Gillette—which dominated the $3.5 billion market for razors and accessories for longer than a century—was challenged by a little upstart called Dollar Shave Club, which…