Bastin Gerald is the CEO and Founder of Profit.co, an intuitive cloud-based software that helps teams manage their OKRs with focus and alignment. Additionally, Gerald is the CEO of Apptivo, a 200-person company that aims to provide an easy software solution for small and medium businesses. Gerald holds an MBA from the Wharton School at the University of Pennsylvania. Throughout his career, he has gained expertise in multiple strategy-execution frameworks, including Hoshin Kanri and Objectives and Key Results. Gerald has over ten years of experience coaching and training clients in transformation engagements, and has trained upwards of 250 leaders across different industries and continents.