The End of Marketing As We Know ItInnovative companies use techniques based on peer influence and community building
Fri, 11/09/2012 - 15:29
Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy telemarketing centers. Glossy pictures of the latest fashions worn by models who barely look human.… Seven Things Your Customers Can Do Better Than YouCustomers influence your product development and even close sales for you
Wed, 09/12/2012 - 11:14
I want you to see your customers in a (lucrative) new light. The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. You take that money and invest a good…