Brooke Pierce

Senior manager

Brooke Pierce is a senior manager in healthcare services at HORNE LLP. Pierce performs valuations of healthcare entities, including medical practices, hospitals, ambulatory surgery centers, diagnostic centers, and joint ventures. She also specializes in valuation of medical equipment and office furniture as well as intangible assets. Additionally, she performs valuations of contractual arrangements involving healthcare entities and providers such as block lease, management services, and professional services arrangements.

Tue, 05/17/2016 - 16:34
Appealing to the New Healthcare ConsumerUse your data
Wed, 05/03/2017 - 12:02
As high deductibles and escalating costs drive patients to take a more active role in their healthcare, providers are waking up to the fact that they need to pay attention to what buyers want. But uncovering those consumer insights and using them…
Manage Your Risk When Choosing Healthcare Payment ModelsOne size does not fit all
Wed, 11/02/2016 - 16:30
When Congress passed the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA), “risk” moved front and center as a feature of provider reimbursement models. These days, terms such as “at risk” and “risk-based” are used more and more, but…
Consumerism Is Coming to Healthcare How can you prepare?
Thu, 09/08/2016 - 13:37
Think back to your last car, truck, or SUV purchase. What did you want to know before spending so much money? More than likely, you first wanted to know the price range of the type of car you were considering. You might have also wanted to know…
How to Determine ROI on Your Healthcare Data Analytics SystemFirst, establish a baseline data set at system implementation
Tue, 05/17/2016 - 16:34
The healthcare industry is in a state of constant change, and with change comes opportunity. With the passage of the Affordable Care Act (ACA) and the Medicare Access and CHIP Reauthorization Act (MACRA), healthcare providers are, or will be, paid…