Christoph Senn

Christoph Senn is an adjunct professor of marketing at INSEAD and co-director of the INSEAD Marketing & Sales Excellence Initiative (MSEI).

Wed, 09/01/2021 - 12:02
How Executives Should (and Shouldn’t) Engage With CustomersFive executive archetypes, each with pros and cons
Wed, 09/01/2021 - 12:02
In 2011, we started talking with top B2B executives about their engagement with their firm’s major customers in the aftermath of the financial crisis. The vast majority told us that they were very involved, to great effect. However, when we…