Tue, 02/12/2019 - 12:02
A leading supermarket chain in an eastern European Union country feared an 8-percent drop in sales as discounting giant Lidl was about to enter its market. So, in collaboration with researchers, it decided to run a randomized controlled experiment.…Deborah Ancona
Deborah Ancona is the Seley Distinguished Professor of Management at INSEAD, as well as the founder and a professor of organization studies at the MIT Leadership Center at the MIT Sloan School of Management.
Tue, 02/12/2019 - 12:02