Elliot Begoun

Elliot Begoun is the Principal of The Intertwine Group. He serves as a consultant and thinking partner helping emerging food and beverage brands gain the distribution and win the share of stomach they need to grow. His articles appear in publications such as The Huffington Post, SmartBrief, and Business2Community.

Tue, 11/07/2017 - 12:03
What Is It Like to Be a Leader? Part 3Taylor Farms and the expectation of innovation
Wed, 02/07/2018 - 12:03
They are ubiquitous today, those bag-salad kits you find in the produce section of most grocery stores. But they are a recent innovation, one that truly disrupted a category. Since 1995, Taylor Farms has been doing just that: disrupting the produce…
What Is It Like To Be a Leader? Part 2Don’t try to solve a problem that doesn’t exist
Tue, 11/14/2017 - 12:03
This interview was first published just days after the announced acquisition of RXBAR by Kellogg’s for $600 million. It’s illustrative of the awesome potential created when good products, good people, and unmet demand collide. Peter Rahal, co-…
What Is It Like to Be a Leader? Part 1Driscoll’s CEO on servant leadership
Tue, 11/07/2017 - 12:03
Kevin Murphy is the CEO of Driscoll’s. My guess is that if you were to look at the strawberries, blueberries, blackberries, and more in your refrigerator, you’d find the Driscoll’s logo adorning the package. Murphy’s route to Driscoll’s was hardly…