Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD, and a professor of marketing, teaching on the INSEAD campus in Fontainebleau, France. He joined INSEAD in 1994 from the Wharton School of the University of Pennsylvania where he was the professor of marketing. He holds a Ph.D. in marketing from the University of California, Los Angeles, and the Habilitation à Diriger des Recherches from Université Paul Cézanne-Aix Marseille. Gatignon’s research interests involve marketing strategy, especially innovation strategies, and international marketing strategy.