Ian Chipman

Ian Chipman is a writer who explores academic research on topics ranging from political economics and consumer behavior to space exploration and clean-energy policy.

Wed, 10/16/2019 - 12:03
The Power of Brands, Conscious and UnconsciousEconomists explore the forces that shape what ends up in your shopping cart and how that might change in the online marketplace

Wed, 10/16/2019 - 12:03
Imagine yourself in your local supermarket, doing your usual grocery run. In aisle after aisle, countless brands vie for your dollars and attention. Colgate, Crest, and Aquafresh toothpaste. Smucker’s, Welch’s, and Dickinson’s strawberry jam. Coke,…