Joe Calloway

Consultant

Joe Calloway is a partner in Engage Consulting Group, and author of several best-selling business books including the newly revised edition of Becoming a Category of One, (August 2009, Wiley). Corporate heavyweights BMW, American Express, IBM and many more have sought his insight into today’s marketplace. Calloway provides consulting to help companies accelerate their strategies and make their visions reality. To purchase his books or hire him as a consultant, visit www.joecalloway.com or call (615) 383-2249.

Wed, 10/21/2009 - 05:30
What’s Your Tiebreaker?Creating a clear reason to choose you instead of your competition
Thu, 12/17/2009 - 05:30
Right now there are potential customers for your business trying to decide whether or not to choose you. Unfortunately, most of them can’t see much difference between you and your competition. You’ve all got good quality products or services. You…
10 Steps to Keeping Customers LoyalThe human side of doing business may be soft science but it yields solid results.
Wed, 10/21/2009 - 05:30
The Acme Widget Co. needed to increase revenue and profits, so they undertook an initiative to attract new customers: They launched a new advertising campaign and offered special deals to first-time buyers. They were initially delighted to see a…