Karla Jo Helms

Karla Jo Helms is the Chief Evangelist and Anti-PR(TM) Strategist for JOTO PR Disruptors(TM). Helms learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumni of crisis management, Helms has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion. Helms operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

Wed, 10/27/2021 - 12:03
Cultural Transformation in Technology Can Boost Company EfficiencyThe role of IT in post-Covid business culture
Wed, 12/08/2021 - 12:03
Covid-19 has changed America’s workforce in a fundamental and most likely permanent way, and not adopting the “new normal” can be the difference between success and failure. According to the Pew Research Center, more than half of American workers…
Five Critical Mistakes for Disruptive Innovators to AvoidHow innovators can mitigate the status quo pushback
Wed, 10/27/2021 - 12:03
Disruptors are defined by several characteristics. They see beyond the existing status quo and challenge it by visualizing improvement and the outcome of that solution. Innovators do not provoke anger for its own sake, but they are not afraid to…