Karla Raines is an accomplished strategist serving purpose-driven organizations in dynamically competitive industries. Her commitment to mastering the art of strategy led her to a career-defining eureka moment in 2018. The experience crystallized her intuitive process and inspired her to reverse engineer what she’d taught herself to do over years of hands-on practice. Karla’s forthcoming book Differentiated: The Breakthrough Approach to Strategy for Purpose-Driven Organizations shares the story of her inventive strategy process through real-life vignettes and powerful lessons pulled from over two decades of consulting experience. Learn more at Differentiation Zone.