M. Berk Talay

M. Berk Talay is an associate professor of marketing at the University of Massachusetts at Lowell. He studies strategic marketing problems related with product competition among firms, along with the global co-evolution of products, companies, and industries.

Thu, 06/21/2018 - 12:02
How the Ford F-150 Became King of CarsThe automaker has been handsomely rewarded for its decades of investment in the best-selling vehicle
Thu, 06/21/2018 - 12:02
In April, Ford announced that it will be phasing out nearly all of its passenger cars in the United States. If all goes according to plan, 90 percent of Ford’s portfolio in North America will be trucks, SUVs, and commercial vehicles. Its F-150—the…