Mon, 01/15/2018 - 12:02
We frequently get calls from customers who can’t figure out why their color measurements vary, even when they’re using maintained devices. Why would a sample read one way one day, then slightly different another? Many times the culprit is…Wed, 11/22/2017 - 12:01
Color is our perception of reflected light across the visible spectrum. When light hits an object, it absorbs some rays and reflects others. The color of light that reflects back into our eyes is the color we perceive. The more light an object… How to Talk Color With Customers and SuppliersLimiting the variables of environment and vision acuity
Wed, 07/27/2016 - 12:10
Speaking the language of color isn’t like telling someone your name and expecting him to remember it. Our minds just don’t process color like that.
While vague color descriptions are sufficient for many people—“Turn left at the blue house” or “… When Color Goes WrongSeven places in the workflow where it’s most likely to occur
Wed, 10/28/2015 - 11:43
What happens to products when color goes wrong? It’s wrong color that keeps discount stores in business. Copy paper that isn’t quite bright enough, a label with the wrong color red, or a pillowcase that’s a shade off from the rest of the sheets,…