Nate Burke

Nate Burke is CEO of Diginius, a software and solutions provider that empowers organizations to achieve the maximum impact from their online sales and marketing activities. Burke founded Diginius in 2011. He is known as an early e-commerce pioneer and entrepreneur. He launched his first internet business in 1997 and is a two-time nominee Ernst & Young Entrepreneur of the Year. He has a BA in Computer Science and an MBA from the University of Alabama.

Wed, 02/03/2021 - 12:03
Building Brand Lessons: The Returns CycleTo improve your brand, review how to make the returns experience better
Wed, 12/01/2021 - 12:01
With the rise of online shopping continuing to increase, thanks to the convenience and comfort of shopping from home, it's important for e-commerce businesses to look to their returns policy to ensure they’re not only catering to the tech-savvy,…
Fast, Free, and Sustainable: How ‘Fulfillment’ Is Driving the E-Commerce MarketToday’s consumers are incredibly switched on when it comes to buying from sustainable brands
Wed, 09/08/2021 - 12:03
The past 18 months have presented unimaginable challenges for many businesses seeking to stay afloat in times of crisis. But as with any challenge, shifting needs, perceptions, and practices develop opportunity, opening doors for product and service…
How ‘Search’ Has Become the New ‘Brand’ in the SEO LandscapeWhatever their size, brands should pay attention and align their product descriptions to fit a more solutions-led environment
Sun, 08/01/2021 - 09:14
Marketplaces are now dominating the online sphere, which results in more unbranded searches being made by online shoppers who are looking for solutions to their queries, rather than a named-brand product. Nowadays, global brands can expect 58…
Boosting Brand Affinity With Customization and PersonalizationTechnology plus human input helps makes personalization more personal and effective at boosting brand affinity
Mon, 07/26/2021 - 12:02
How many of us remember walking into a holiday gift shop when younger (and before a global pandemic put a stop to the H word), and eagerly searching for a fridge magnet, mug, or pencil inscribed with our name? Personalization is a tactic brands and…
Boosting Sales Prospects With the Physical MultichannelCreate a frictionless customer experience
Wed, 06/16/2021 - 12:00
In recent years, the focus and surge in e-commerce has been undeniable. There has been clear evidence of how a lack of online consideration can ultimately result in a brand’s demise, with Debenhams and Topshop just two recent examples. However, the…
How to Retain Brand Trust and Value With a Digital-Only Presence Even in a digital world, a personal touch still prevails
Thu, 06/10/2021 - 12:03
It has been more than a year since retailers were forced to temporarily shut their doors or put in place restrictions to limit the in-store experience. Now, as we return to some semblance of normality, it’s essential that trust and brand value are…
The Business SEO Battle: Ranking by Numbers or Intelligence? Best practice is all about optimizing content for logical human behavior and user experience
Tue, 05/04/2021 - 12:03
Search engine optimization (SEO) has come a long way, with continued developments, advancements, and algorithm tweaks giving business owners, brand agencies, and marketing gurus more than just a digital headache. But traditionally, SEO has been a…
Businesses Need to Get Serious About Reaching Their Online CustomersYour presence is nonexistent without some consideration of search engine optimization
Wed, 04/21/2021 - 12:02
Unfortunately, a website is no longer enough for a significant or successful digital presence. Essentially, a presence is nonexistent without some consideration of search engine optimization (SEO). But this, too, has become one of the basics of “…
What to Consider When Setting Up an Online MarketplaceWho is your customer? How will you manage your store?
Tue, 03/16/2021 - 12:03
During the past year, we have seen more businesses make the digital switch and take services online than ever before. For many, an ecommerce offering was a means for survival during an incredibly volatile and unpredictable time. For others, an…
Taking a Qualitative Approach to a Data-Driven MarketData are great, but human judgement gives you an edge over competitors
Wed, 03/10/2021 - 12:03
Undeniably, the power of data is unmatched. With an abundance of data collection opportunities available online, and with an increasing number of businesses taking them, the potential and value of such information is richer than ever before. And…