Unfortunately, a website is no longer enough for a significant or successful digital presence. Essentially, a presence is nonexistent without some consideration of search engine optimization (SEO).

But this, too, has become one of the basics of “going digital”—a must, rather than a “nice to have.” Which begs the question: Has the playing field been leveled? And if so, how can your business possibly get ahead when it seems everyone is in on the so-called secret for success?

The online marketplace is saturated and is only going to become ever more so as an increasing number of businesses undergo digital transformation. Thanks to the Covid-19 pandemic and its subsequent impact on physical business practices, this transition has been accelerated much faster than anticipated.

Consequently, there hasn’t been a gradual switch where businesses have been allowed time to learn and adjust to the new and unfamiliar ways of conducting sales and interactions. Instead, many have found themselves thrust into a marketplace that already feels exhausted. Everyone seems to be doing the same thing, and any guides or “how tos” they may have read are fast becoming outdated and no longer provide a way to get an edge on the competition.

 …