Nathan Furr

Assistant professor of strategy

Nathan Furr is an assistant professor of strategy at INSEAD, one of the world’s largest graduate business schools. Furr is a recognized expert in innovation, entrepreneurship, and value creation. His research focuses particularly on how new and established firms adapt to technology change and enter new markets. Furr co-authored the books The Innovator’s Method (Harvard Business Review Press, 2014), and Nail It Then Scale It (NISI Publishing, 2013), and multiple articles in Harvard Business Review and Sloan Management Review. Furr also co-founded the International Business Model Competition. He earned his Ph.D. from the Stanford Technology Ventures Program.

Thu, 01/28/2016 - 15:19
Intellectual Honesty Is Critical for InnovationHere’s how to balance psychological safety and intellectual honesty for better team performance
Wed, 05/31/2023 - 12:02
When top Amazon executives were debating in the mid-2000s whether to greenlight Kindle, the now ubiquitous e-reader, sparks flew in the boardroom. Jeff Wilke, CEO of Amazon’s retail business at the time, openly challenged Jeff Bezos in front of the…
Simple Rules for the Post-Pandemic WorldSimple rules underpin the capabilities that overcome crises and can also capture fleeting opportunities
Wed, 05/19/2021 - 12:01
As soon as South Korea confirmed its first case of Covid-19 on January 20, 2020, the government set in motion a disease control protocol that was to become the envy of other developed nations. By the end of March 2020, South Korea had done more than…
Tesla’s Business Strategy Isn’t ChaoticIt’s brilliant
Thu, 01/02/2020 - 12:03
Few companies and CEOs have attracted as much praise, derision, skepticism, and enthusiasm as Telsa Motors and its founder Elon Musk. Having interviewed Musk and the Tesla leadership as part of my research, one of the questions I’m asked most…
Who Have the Skills to Drive Innovation?Find the lunatics, experts, and connectors in your organization
Thu, 01/28/2016 - 15:19
Hackers and hipsters may be behind the innovative success of today’s startups, but established companies require different skill sets. It’s becoming obvious to the startup world that entrepreneurial teams based on the corporation’s typical…