Peter Fader

Professor and researcher

Peter Fader is a professor of marketing at the Wharton School of the University of Pennsylvania. He is an expert in behavior data analysis and marketing/shopping trends, with additional applied expertise in customer-base analysis. 

Thu, 08/17/2023 - 12:03
What Do You Really Know About Your Customer Base?In an excerpt from <em>The Customer-Base Audit,</em> the authors ask critical questions
Thu, 08/17/2023 - 12:03
As an organizational leader, you’ll be very familiar with your company’s key financial statements and monthly management reports. But what do you really know about the people who pull out their wallets and pay for your products and services? In The…