Pierre Chandon

Pierre Chandon is the L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD.

Wed, 04/10/2019 - 12:03
A Whopper Turnaround by Burger KingRekindling an old flame on a zero-based budget
Wed, 04/10/2019 - 12:03
Whether you love or hate his work, Andy Warhol eating a Whopper for 45 seconds during one of the most expensive ad slots in television this year was astonishing. Super Bowl Sunday—the most macho of American sporting events—coupled with the…