Shabnam Azimi

Professor and author

Shabnam Azimi is an assistant professor of marketing at Loyola University Chicago’s Quinlan School of Business, and also teaches courses in digital marketing and digital marketing analytics. Her expertise is in information processing and consumer decision-making.

Wed, 02/01/2023 - 12:01
Consumers Often Can’t Detect Fake ReviewsThey also underestimate how many negative reviews might be fakes
Wed, 02/01/2023 - 12:01
Consumers who have a personality that scores high in terms of openness—such as being open to new adventures and intellectually curious—have better success at spotting fake reviews than other personality types, according to our recently published…