Tom van Laer

Tom van Laer is an associate professor of marketing at the Cass Business School at City, University of London.

Thu, 10/25/2018 - 12:03
Perfect Information: Customer Reviews That Influence Purchasing DecisionsEverybody loves a story
Thu, 10/25/2018 - 12:03
Whether you are booking a hotel room, choosing a restaurant, deciding on what movie to see, or buying any number of things, it is likely you have read online reviews before making your decision. What makes a consumer review persuasive, though? No…