e’ve all done it: You need to learn something so you sign up for training. You attend a class. You go back to work. Does anything from the training class stay with you a week later? How about a month or six months later? Usually you feel good after training. You remember some of the content. You have some new ideas. But as time passes, the experience fades and you are back where you started. Is this a good return on your time and investment?

Many times, training is perceived as a quick fix for a business need. But is anything really fixed or improved if training is not transformed into an outcome on the job?

For training to be effective, a completely different approach to design and delivery is necessary. It is the training design that guarantees the success of training intervention. Traditionally, corporate training places little focus or depth to the design process. Often training is based on a mass of subject matter content, handled in a linear format, with heavy emphasis on the charisma of the trainer. A great trainer doesn’t mean that the training outcome is effective.

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