Just imagine for a moment that you are a major league baseball player in 1990. If you wish, you can even choose your name and position. Perhaps you would like to be a pitcher, let’s say, Dodger Lemens, or a hitter, perhaps Marcus McWired or Al Roidriguez. You want to improve your performance because you know that you don’t have that many years left to play ball and you’ve heard so many great things about how steroids can improve one’s performance. But you do the right thing. You ask the advice of a business consultant first. The business consultant performs a return on investment (ROI) analysis and determines that the payback is two years, which happens to be the same time that your next contract is up. A two-year payback is a no-brainer. You’ve done the responsible thing by hiring a business consultant to perform an ROI analysis and his advice is to take the performance-enhancing steroids (just what you wanted to do anyway). Two years later, after your career has been revived and you are setting records, you receive a nice big contract with the New York Yankees.

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