In the past years, we were used to such terms as "design for assembling", "design for functionality", "design for safety", and so on: design was input to functional output. But nowadays it has become "design for design". I don't mean that there's nothing more that can be invented, therefore designed, but when I get e-mailed for buying a tea or coffee mug heater via my laptop USB, I can't keep asking myself "isn't it "design for appearance"? The manufacturing industry laments that in their engineering department there are far more "drafters" than "designers"; and that their design skills are far from being what the term means. True, the wheel cannot be invented every day; but there's all evidence that the present design approaches consider everything but "the lessons to be learned". And here is the Design lost war. Thank you.