“What if I were to tell you that one of the most important keys to your organization’s success can be found in a very unlikely place—a place many of you may consider to be complicated, inaccessible, and perhaps even downright boring? What if I were to tell you that this key to success is already one of the most ubiquitous and impactful forces in your organization? It’s there, waiting for you to tap into it. This key to success is measurement.”

No, that’s not me talking above, but my respected colleague Dean Spitzer, from his wonderful book, Transforming Performance Measurement (AMACOM, 2007). He’s a former executive at IBM, where he did groundbreaking research on “the socialization of measurement” and was a thought leader in identifying innovative performance measurement models.

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