If you don’t think the Internet of Things (IoT) matters, you’re wrong. If you don’t think the IoT is a big deal—a really big deal—you’re really wrong. Emerging technology that revolutionizes how information is shared and used disrupts many a well-entrenched business paradigm. Don’t think so? Ask former heavyweight boxing champ Mike Tyson about that.

I grew up watching “Iron” Mike Tyson dominate the heavyweight boxing division during the 1980s. With a professional record of 50 wins—44 by knockout—Tyson’s pugilistic skills are legendary. Tyson became the first heavyweight fighter in history to hold the WBA, WBC, and IBF titles simultaneously—and possibly the first fighter to be banned from professional boxing for biting off a piece of an opponent's ear. Tyson’s roller-coaster lifestyle is just as legendary as his knout-out power.

But oddly enough, it was a marketing technique used by Tyson’s former managers, Bill Cayton and Jimmy Jacobs, that really caught my attention.

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