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Corning Inc.’s Connected Car equipped with Gorilla Glass
Thu, 02/02/2017 - 12:03

Automakers, suppliers, and tech companies are in a flurry to transform vehicles into connected devices and distribute the content to drivers and passengers. Corning Inc.’s transformation plans include using its Gorilla Glass to turn windshields into billboards.

What better way to tout Gorilla Glass’s potential for automotive use than to build a car equipped with it? The Corning Inc. Connected Car premiered at this year’s Consumer Electronics Show (CES) in Las Vegas. It wowed the crowd, featuring both a windshield and dashboard with augmented reality capabilities. There was touch-screen steering (there goes keeping your hands upon the “wheel”); a full dash display (which was playing a video); and a “floating” center console that provides “fully integrated connectivity” for the driver and passengers.

And if that wasn’t enough, the sun roof and rear window can change from clear glass to opaque.


Corning Inc.’s Connected Car equipped with Gorilla Glass. Photo by Bloomberg.

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Comments

Submitted by Melitota on Thu, 02/02/2017 - 10:57

Just what we need.  I can see it now, the local "strip" will be running live ads to passing cars and like Odysseus and the Sirens we'll have a Skeleton Coast of wrecked automobiles.

Well if they want to add more electronics they are forced to make better batteries and more power conscious electronic choices.

Just think of all the time wasted preaching about the environment and the affects of pollution. After all that it will be advertising that motivated businesses. Going to need more electricity to keep those commercials going. 

Submitted by Jasonrh003 on Mon, 02/06/2017 - 11:18

Wouldn’t it be great if after 25,000 miles the windshield was what failed and NOT you transmission, engine, or drive train?  But wait when you new car breaks down it will gladly display an advertisement for the local service center and with ease link to your bank account sucking your hard earned money.

I say stop spending so much time and money getting my vehicle to open the garage, unlock the front door and kick on the oven when I pull up. I don't care how much junk a vehicle can connect to, upload, download, and talk with! you want to take the market by surpise and out sell any competition? Do you really?? THEN BUILD A DEPENDABLE VEHIVLE AND STAND BEHIND IT 100%!!!

On the subject of turning OUR vehicles into a mobile billboard, you can deposit the advertising fees directly into our accounts. Otherwise we won’t be able to afford the repairs on the vehicle portion of these rolling spam displays.

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