A few years ago, we had a mysterious scratching sound in our attic. My 5-year-old daughter was terrified, and everybody’s sleep was being interrupted on a nightly basis.
“We need to do something about the noise in our attic,” I told my daughter.
“No!” she cried. “Don’t go into the attic. It’s too scary.”
I talked to my daughter, and it was obvious that the vagueness and seeming enormity of the problem terrified her. She didn’t understand the problem; thus it was overwhelming. In my daughter’s mind, the sound in the attic could be bats, snakes, ghosts, vampires, or big hairy monsters. I took my daughter’s hand and gave it a reassuring squeeze.
“I’m a little scared, too,” I told her. “But if we can learn more about the problem, I bet we can solve it.”
My daughter seemed dubious, but she agreed to help me investigate the situation. We went into the attic with a flashlight, stabbing the beam of light into the dark and dusky corners. It didn’t take long for us to figure out the nature of our problem. We saw tiny eyes and furry little faces staring at us.
“They’re just squirrels,” my daughter giggled. “They snuck into the attic.”
“I guess the scratching doesn’t scare you anymore,” I said.
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Comments
Excellent article
Craig, thank you for a wonderful and thorough elaboration of key points in defining the problem, which is a necessary and often-missed first step that I've been advocating with only partial success for years. I've found that it's a bigger and more difficult issue than your article suggests. Projects frequently are initiated with inaccurate definition of the real problem, which means it doesn't get solved and time/resources/credibility get wasted, generally without recognizing the waste or understanding why it happened. People often confuse problems, causes, and solutions. In my requirements, project management, and ROI practices, I use a powerful tool called the Problem Pyramid(tm) which adds considerable strength and discipline to the methods you described so ably. To help get the problem right, it's important also to identify the measures of the problem now and when solved that indicate the quantified value of solving the problem. Once the problem has been defined accurately, then it's essential to identify its causes and REAL business requirements deliverable whats that will achieve the goal measures and provide value by solving the problem, before getting into the specific proposed solution hows that many people start with. Thanks again for your great article.
Thanks
Robin: Hello! Thanks for your gracious feedback and valuable insights. Your Problem Pyramid sounds excellent and I would love to see it. Any chance you could craft an article for Quality Digest about it? Anything that helps separate the symptoms, facts, causes, and solutions has got to be good. I look forward to hearing more from you. Warm regards, Craig
Good Stuff
In our industry (IT services), screen shots are reasonably analogous to photographing the problem in most cases. The parts that seem to be hardest to train are removing emotion (bias-"that pain-in-the-arse customer is calling again") and "absolutes" ("our entire network is down"), and doing it in a way that is soothing and pleasant for the customer. I've posted this for everyone in our company to read. Thanks!
Thanks
Homer: Thanks for your insights and feedback. Yes, it seems that IT always gets the absolutes! Nothing is ever partly broken, it's always ALL SYSTEMS ARE DOWN whether they really are or not. This highlights the emotional nature of problem descriptions...and how the emotion only makes an effective solution much harder. Warm regards, Craig
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