With the rise of online shopping continuing to increase, thanks to the convenience and comfort of shopping from home, it's important for e-commerce businesses to look to their returns policy to ensure they’re not only catering to the tech-savvy, modern consumer, but also the environmentally conscious.

And with research suggesting that 84 percent of consumers are likely to buy from, and 86 percent likely to return to, a brand with a free returns process, there’s a clear shift in demand from the modern consumer, whose patience for brands with poor returns processes is rapidly fading.

The struggles of returns for e-commerce businesses

Brands right now are doing everything they can to cater to the concerns of consumers in turbulent times, such as increasing their returns windows. However, this can create logistical and financial difficulties, particularly given ever-rising return rates. Some estimates place these at 20 percent for e-commerce businesses.

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