The past 18 months have presented unimaginable challenges for many businesses seeking to stay afloat in times of crisis. But as with any challenge, shifting needs, perceptions, and practices develop opportunity, opening doors for product and service differentiation.

Notably, in this time, sustainability has moved its way to the forefront of many minds. Not only has the pandemic forced businesses to reevaluate commercial models for future resistance, but the constant reminder of issues regarding the climate crisis and ethical practices has magnified the need to think sustainably, too. But in this sense, sustainability is no longer a differentiator between businesses, but instead, an expected value any commercial enterprise must keep at its core.

The solution, therefore, lies in the way in which sustainability is injected into every business practice—from manufacture to fulfillment. In this article, we look at the latter end of a product’s journey, and how sustainability can help businesses gain an edge on the competition.

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