First of all, what does it mean to be orphaned by your customer relationship management (CRM) vendor? In short, it means that your CRM vendor sold you on a CRM product and for one reason or another forgot about you. Are you feeling left behind?

Of course, it’s no secret that choosing the right CRM vendor can be difficult, especially if it’s not approached with a clear strategy. There are so many things to consider. There is determining your own business needs, but there is also the task of figuring out what you should look for in a vendor to determine if they can meet those needs.

Here are five steps you must do before choosing your CRM vendor to avoid being orphaned.

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