Wed, 06/06/2018 - 12:02
Iran across the book, Successful Human Relations: Principles and practice in business, in the home, in government (Harpercollins, 1952) while browsing older books about relationship development from William J. Reilly, who also wrote The Law of… Five Ways to Avoid the Pains of Being Orphaned by Your CRM VendorBegin with knowing what you need
Wed, 01/04/2017 - 11:00
First of all, what does it mean to be orphaned by your customer relationship management (CRM) vendor? In short, it means that your CRM vendor sold you on a CRM product and for one reason or another forgot about you. Are you feeling left behind?
Of… Create the Vision of a Performance-Driven CRMEight questions to consider when building a foundation for success
Wed, 12/21/2016 - 09:47
There are various phases to consider when focusing on a business strategy for customer relationship management (CRM). An initial phase is creating a vision of a better future with a customer-centric strategy fully implemented and supported by CRM… Evaluate How Well You Understand Your CustomerDo you need to improve your processes to increase clarity?
Mon, 09/21/2015 - 14:13
Many organizations talk about understanding customers and their needs, but few truly understand what customers value most. As we approach the end of the year, it’s a good time to reflect back on this year’s customer experiences and consider the… Four Signs You Really Don’t Know Your CustomersAnd what you can do about it
Tue, 09/15/2015 - 11:58
Now let’s be real here and take a big-picture look at your company’s knowledge about its customers. For instance, when my firm reviews how a client uses its customer relationship management (CRM) system, invariably we find knowledge gaps in the…