It’s funny how the simple act of opening your e-mail can have a profound effect on your view of the world’s economic landscape.
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Recently, I received a press release from South Korean tire manufacturer Hankook Tire Co. Ltd., which touted a deal with Volkswagen to outfit several of its vehicles with Hankook tires right out of the assembly plant. What really caught my eye was the “Made in Europe” tag used in the release. (Hankook has a production facility in Hungary.) That quotation led me to google Hankook's past press releases and, as far as I can tell, the company began using the “Made in Europe” hook about two years ago.
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Comments
Evaluating products and their producers...
Good observations.
It would be nice if there were a way to fully evaluate a product and its producer before purchase, independent from the uncertainty and doubt created by company self-reporting / advertising practices. Something like a Consumer Reports, but with a rather different focus. The country of origin code is a good example. Final assembly may be in the U.S. (or Europe, or wherever), but where do the parts come from? In other cases, we might want to know what the labor practices are in the production facility, or the expected lifetime of the product based on similar products from the manufacturer, or where the purchase price is going (taxes, executive pay, local wages, foreign wages, etc.).
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