When I speak to groups or meet with prospective clients, one of the most frequently asked questions I field is: “What’s my first step in creating a culture of companywide innovation?” I love the question because I believe that innovation must occur at every level of the company.

Now, that doesn’t mean (necessarily) that the receptionist is going to create your next breakthrough product. But it does mean that everyone must look for and find a way to do their work better than it’s ever been done before, to look for and find new and better ways to deliver value to customers, and to do that at as often as possible, even every day.

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