Quality is a journey. This journey is about continuous improvement and, ultimately, transformation. As with any journey, you need to decide where you are going and how you are going to get there.

At Ford Motor Co., we have a clear destination for our quality journey: to be the best-in-class in every segment. More than five years ago, we set in place a strategic framework to provide the backbone for what we’re doing and to get us to our destination.

There are four areas (four P’s) we focus on: product, process, people, and perception. Throughout 2013 various members of my team and I will help explain to Quality Digest readers what these mean for Ford, the progress we’re making along the way, and what we are learning.

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